What is Bvlgari?
Bvlgari is an Italian jewelry and luxury goods brand that produces and markets several product lines including watches, fragrances, accessories, and hotels.
Bvlgari Flagship Store in Rome
Sotirios Voulgaris, born in an Aromanian village known as Kalarites, began his career as a jeweller in his home village Paramythia (Epirus, Greece), where his first store can still be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to Rome, where in 1884 he founded his company and opened his second shop in via Sistina. The store in Via Sistina was then replaced by the current flagship store in via dei Condotti opened in 1905 by Bulgari with the help of his two sons, Costantino (1889–1973) and Giorgio (1890–1966). During the Second World War, Costantino Bulgari and his wife Laura hid three Jewish women in their own Roman home. They were strangers to them; the Bulgaris opened their doors out of outrage for the raid of the Roman ghetto in October 1943.
For their generous action, on 31 December 2003, they were awarded the title of Righteous among the Nations at Yad Vashem in Jerusalem. After Giorgio's death in 1966, his son Gianni led the company as co-chief executive with his cousin Marina. As chairman and CEO of Bulgari in the early 1970s, Gianni initiated the internationalization of the company by opening shops in New York, Geneva, Monte-Carlo and Paris. In the late 1970s, Gianni led a complete overhaul of the company, establishing a new watch business and focusing on product design. In 1985, Gianni resigned as CEO and in 1987, he left the family business after selling his one-third stake in the company to his brothers Nicola and Paolo.
Bulgari opened its first international locations in New York City, Paris, Geneva and Monte Carlo in the 1970s. For many years the company maintained a showroom in New York's The Pierre Hotel. In 1984, Sotirio's grandsons Paolo and Nicola Bulgari were named Chairman and Vice-Chairman of the company and nephew Francesco Trapani was named CEO. Trapani's goal to diversify the company was started in the early 1990s with the release of the Bulgari perfume line.
Bvlgari Flagship store in Geneva
Under his tenure the company has established itself as a luxury goods brand recognized throughout the world. In 1995, the company was listed on the Borsa Italiana. The company has seen 150% revenue growth between 1997 and 2003. On 6 March 2011 French luxury group LVMH Moet Hennessy Louis Vuitton SA announced that it was acquiring Bulgari SpA in an all-share deal for €4.3 billion ($6.01 billion), higher than LVMH had offered for any other company. Under the deal, the Bulgari family sold their 50.4 per cent controlling stake in exchange for 3 per cent of LVMH, thereby becoming the second-biggest family shareholder behind the Arnaults in LVMH. The takeover doubled the size of LVMH’s watches and jewellery unit, which at the time of the acquisition included Tag Heuer timepieces and De Beers diamond necklaces. The acquisition concluded on 4 October 2011 as Bulgari was delisted from the Borsa Italiana.
Expansion to Hotels
In the beginning of 2001 Bulgari Spa formed a joint venture with Luxury Group - the Luxury Division of Marriott International which also manages The Ritz-Carlton Hotel Company, L.L.C. to launch a new luxury hotel brand, Bulgari Hotels & Resorts. Bulgari opened its first hotel in Milan in 2004, a resort in Bali in 2006, followed by a hotel in London in 2012, with a further hotel scheduled to open in Shanghai in 2015. In 2011, Bulgari Bali has been chosen by the readers of Smart Travel Asia magazine as number-2 of top places to stay in Asia.
Bvlgari Hotel in Bali
The Bvlgari Quality
The House was known for outstanding watches, jewellery, accessories, fragrances and five-star hotels. So when I hear something about Bvlgari the only thing that will comes to my mind is exquisite design and top-notch quality truly made in Italy.
Watches:
Bvlgari Serpentine Watch for Women
Bvlgari Diagono Chronograph Automatic Black Dial Watch For Men
Jewellry:
Bvlgari Women's Necklace
Bvlgari Men's Ring
Accesories:
Bvlgari Double Link Chain Shoulder With Snake Head Shoulder Bag
Bvlgari men's wallet
Fragrances:
Bvlgari Jasmin Noir for women
Bvlgari Man In Black for men
Hotels:
Bvlgari Hotel Bali
Bvlgari Hotel London
Bvlgari Hotel Milan
Bvlgari Hotel Dubai
So eye-catching right? This only proves that Bvlgari is paying attention to details, quality and design. I think everyone is dying just to get a Bvlgari piece in any aspects.
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