Top 10 brands that mostly mispronounced

This is based on what i observe with other people. I admit i have some difficulties with other brands with hard pronunciation. But i can't stop laughing when some stranger mispronounced a luxury brand while inside the actual store or high end department store.





10. Longines - Normal people or people with no knowledge with luxury brands would say /Lawng-ines /. The proper pronunciation of Longines is /Lawng-jeen/. Longines a luxury watches house based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company is owned by the Swatch Group. Its winged hourglass logo is the oldest registered for a watchmaker. Longines is known for its 'Aviators' watches. A company director was a friend of Charles Lindbergh; after his transatlantic flight, Lindbergh designed a pilot watch to help with air navigation. Built to his specifications, it is still produced today. Longines provided timers used at the first modern-day Olympics in 1896. In 1899, Longines went to the North Pole with Arctic explorer Louis Amédée de Savoie. It was the first to use automatic timekeeping for the Federal Gymnastics, at Basel in 1912. Today, Longines remains a widely recognized name in sport watches and chronographs.




9. Balmain - People with no knowledge in luxury would definitely pronounce it /Bol-meyn/. The pronunciation of Balmain is /Bal-mah/. Balmain is a fashion house that was founded by Pierre Balmain. Balmain was born in 1914 in France. His father owned a drapery business and his mother and sister owned a fashion boutique where he often worked after his father’s death in 1921. He always had a love of fashion and an eye for design. He attended the Ècole des Beaux Arts in 1933-1934 with intent to study architecture but instead ended up spending the majority of his time designing dresses. After working for atelier Robert Piquet as a freelance artist and spending time with Edward Molyneux, he left school to work for Molyneux. In the late 1930s, he served in the French air force and the army pioneer corps. After peace was declared, he worked at Lucien Lelong and opened his own fashion house under his name. He released his first collection in 1945 and his first fragrance in 1949. While at Lelong, he met Christian Dior, a designer who would play a huge role in Balmain’s career and the postwar fashion industry in general.




8. Tag Heuer - People with no knowledge in luxury would definitely pronounce it /Tag-yuwer/. The correct pronunciation of Tag Heuer is /Tag-hoyer/. Tag Heuer designs, manufactures and markets watches, chronographs and fashion accessories while also marketing eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name. TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The company was purchased by TAG Group (Holdings) S.A. in 1985, when the Heuer brand became TAG Heuer. In 1999, TAG Group sold TAG Heuer to French luxury goods conglomerate LVMH Moët Hennessy • Louis Vuitton. The name Tag Heuer combines an abbreviation for Techniques d'Avant Garde and the surname Heuer.




7. Guerlain - People with no knowledge in luxury would definitely pronounce it /Ger-lane/. The correct pronunciation of Guerlain is /Gehr-La/. Guerlain is a French perfume house, among the oldest in the world. It has a large customer following, and has traditionally been held in high esteem in the perfume industry. Perfumes by Guerlain are often said to be characterized by a common olfactory accord known as the "Guerlinade". A perfume by the same name was launched by Guerlain in 1921.




6. Lanvin - People with no knowledge in luxury would definitely pronounce it /Lan-vine/. The correct pronunciation of Lanvin is /Lohn-vin/. Lanvin is a high fashion house, which was founded by Jeanne Lanvin. It is established in the year 1889.




5. Guy Laroche - People with no knowledge in luxury would definitely pronounce it /Guy-Larosh/. The correct pronunciation of  Guy Laroche is /Gee-Lah-Rosh/. Guy Larche was a fashion designer and founder of the eponymous company.




4. Givenchy - People with no knowledge in luxury would definitely pronounce it /Give-En-Chee/. The correct pronunciation of Givenchy is /Jhee-von-Shee/. Givenchy is a luxury French brand of Haute Couture clothing, accessories, perfumes and cosmetics with Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. It is owned by luxury group LVMH and in 1993 achieved a total sales worth of $176 million, making it the second largest apparel division of LVMH after Dior.




3. Comme des Garcons - People with no knowledge in luxury would definitely pronounce it /Cam-de-garkons/. The correct pronunciation of Comme des Garcons is /comb-day gahr-sawn/. Comme des Garcons is French for "Like Boys", is a Japanese fashion label headed by Rei Kawakubo, who owns the company with her husband Adrian Joffe. Comme des Garçons is based in Tokyo and also in the prestigious Place Vendôme in Paris, the city in which they show their main collections during Paris Fashion Week and Paris Men's Fashion Week. Each year, the company grosses about $180 million. The Japanese flagship store is in Aoyama, Tokyo's high fashion district. The company also has concept stores Trading Museum Comme des Garçons and 10 Corso Como Comme des Garçons in Tokyo, and stores in Kyoto, Osaka and Fukuoka. Worldwide they have traditional Comme des Garçons stores in Rue du Faubourg St-Honoré in Paris and on West 22nd Street in New York, as well as stores in Hong Kong, Beijing, Bangkok, Seoul, Singapore, and Manila.




2. Peugeot - Normal people from the street would definitely pronounce it /Pyu-jot/. The correct pronunciation of Peugeot is /Poo-jsho/. Peugeot is a French car brand, part of PSA Peugeot Citroën.
The family business that preceded the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion trademark. Armand Peugeot built the concern's first car, an unreliable steam tricycle, in collaboration with Leon Serpollet in 1889; this was followed in 1890 by an internal combustion car with a Panhard-Daimler engine. Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot. The Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. In February 2014, the shareholders agreed to a recapitalisation plan, under which Dongfeng Motors and the French government were each to buy a 14 per cent stake in the company.




1. Koenigsegg - NOrmal people from the street would definitely say it's /Koin-segg/ and sometimes they don't say the brand name. They just gonna say the exotic car. The correct pronunciation of Koenigsegg is /Kou-nig-zegg/. Koegnisegg  is a Swedish manufacturer of high-performance sports cars, also known as hyper-cars, based in Ängelholm.

Top 10 Brands to look for when your going to shop for your new clothes.

This Top 10 is my personal reference when it comes to the style of their clothes. Also all the brands that are included on the list is not luxury/designer brands it is mixed. Basically these are the shops that i usually buy my clothes.








10. Topman/Topshop - I usually buy my jackets, shorts, and pants here at Topman. Their items are cheap but they look very fashionable. I really love their shorts, they really fit well. Maybe there's an issue for the durability of their products but that's fast fashion is all about quantity over quality. But still i love their products and the designs are cool so i can deal with it.




9. Calvin Klein - Jackets, jeans, and underwear are my favorites from Calvin Klein. I don't know why many people say that Calvin Klein is so expensive. Actually Banana Republic is more expensive than Calvin Klein. And i don't find Calvin Klein as an  ultimate luxury brand like other people say. They are actually CHEAP!




8. Ralph Lauren - For semi-formal occasions Ralph Lauren is my friend. Specially the Purple and Black Label their like the Armani Collezioni and Emporio Armani of Ralph Lauren. I like the designs of the Purple Label it's a classic. I like the modernity of the Black label. I also like Polo by Ralph Lauren line but ut's too common and counterfeited so bad.

7. 7 for all mankind - Jeans. Jeans. Jeans. The fitting of 7 for all mankind for me is perfect, specially the Luxe Performance jeans. My favorite 7 for all mankind jeans is my own white skinny jeans. I can pair it with any clothes. But they are a little bit pricey for a pair of jeans considering it's not designer brand. But the quality and the fitting that matters most.



















6. Armani Exchange - For my casual outfits Armani Exchange is always there. I always buy Tees & Hoodies here in Armani Exchange. Armani Exchange is the cheapest line in all Armani line, but still they deliver good quality and designs. I also own clothes from other line like Emporio Armani, Armani Jeans, and Armani Collezioni but i really like Armani Exchange for being so casual, but maybe next time smaller logos would be so much better.




5. H&M - The thing that makes H&M unique from the other brands is that they always have a collaboration with a designer brand. I remember buying their H&M x Maison Martin Margiela jeans it looks good the fitting is good. It's one of the biggest retailers around the world and one of the favorites around the world.
















4. Burberry - Pea Coats, scarfs and Polo Shirts that's what i dig in Burberry. Burberry  is one of the oldest fashion labels in the world. They've been a force in this industry and stayed strong for the last 2 centuries. Because the designs are iconic, the stitching is perfect. I never had a problem with the quality (Of course that's what i'm paying for). And my experience in Burberry stores are great. The staff of the Burberry stores here in the Philippines are all very accommodating.

3. Massimo Dutti - I love all of their items. It's the classier and a little bit more expensive version of Zara. All of the items looks classy. At first you will think of it as a designer brand but actually it is not. Massimo Dutti is a great substitute for a designer brand if you don't have the budget. And i think this brand is underrated, it needs more recognition. Maybe their expansion in U.S will make them more famous. Massimo Dutti is part of Indetix group the same company as Zara, Pull & Bear, Bershka, and Stardivarius.




2. Paul Smith - Polo Shirts, Shoes, Knitwear everything. I love all the items from Paul Smith. I like the zebra logo on the polo shirts. Polo Shirts fit perfectly i can compare Paul Smith polo shirts to Polo by Ralph Lauren, Burberry, Lacoste, Givenchy, and Lanvin. And it's incredibly cheap for the quality and the design. I think the price of their products should be on the level of Gucci.




2. Ermenegildo Zegna - For formal occasions Ermenegildo Zegna is always there to find my perfect suit. The price is just right for the quality and fitting. The wool source of Yves Saint Laurent, Tom Ford, Gucci and many more. Sport Coats of Ermenegildo Zegna are the best, i like their Sunglasses too. Ermenegildo Zegna Suits are all worth it.




1. Zara - My personal favorite and i love all of their products. They have new designs every 2 weeks, they are so innovative even the Fashion Director of Louis Vuitton Daniel Piette as "possibly the most innovative and devastating retailer in the world.". My favorite items from from Zara are jeans, jackets, and their Tees that looked like Givenchy and Valentino.